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How virtual reality is being used by companies29 Nov 2017

Is VR Recruiting the Wave of the Future?

In recent years, technology has transformed recruiting into a personalized experience in which companies “sell” positions to potential employees using tactics similar to those seen in marketing campaigns. The growth of cloud-based applications and mobile working options makes it possible to hire candidates from anywhere and allow them to keep just about any kind of schedule while still being productive members of the companies for which they work.

Virtual reality (VR) is the logical next step in this technologically rich environment. Many companies are already using VR in their recruitment processes, and trends suggest it could be the latest key to attracting top talent for your business.

A New Approach to Recruiting
Colleges and universities have been using VR for years to connect with prospective students, and today’s forward-thinking hiring executives are following suit with experience-based recruiting campaigns designed to showcase companies in ways never before possible. Newspaper ads and online job boards are no longer adequate for attracting top talent, and video interviews have long been the bane of HR departments. With VR, however, your company can share information in an immersive format and engage in meaningful relationships with candidates right from the start.

Any company can use VR to send candidates to its offices or on a tour of its main center of operations right from a booth at a job fair or other hiring event. Candidates receive a more realistic idea of what it’s like to work for a company than they would in a traditional interview, making it easier to decide if a job is a good fit for their personal and professional goals.

Hiring with VR: Companies Taking a Fresh Approach
What does VR recruiting look like in action? These companies showcase the technology in unique hiring campaigns to give potential employees a glimpse of the future.

General Mills
Students at the University of Minnesota were treated to a tour of the General Mills headquarters to experience what it’s like to work at the hub for this popular food brand. Using Oculus Rift headsets, participants experienced 360-degree views as they moved around the virtual world, allowing them to visit the offices without the time or expense associated with travel.

Farmers Insurance
The combination of onboarding and training is a big part of recruitment, and Farmers takes advantage of the power of VR to offer a new kind of experience. After investing $400,000 in VR equipment, the insurance company exponentially expanded the number of “damage scenarios” it could set up for its agents. Instead of a single test home, Farmers can now send employees through a variety of virtual floor plans and have them assess a range of different damage types so that they’re better prepared to evaluate real-life claims.

Jet
Branded as a direct competitor to Amazon and boasting a unique company culture, Jet uses VR to show candidates around its New York City headquarters. Jet was established in 2015 and is leveraging the growing popularity of VR in recruiting to show how a fun, easygoing atmosphere and open workspace layout sets it apart.

LamberGoodnow

Fellow lawyers at Lamber Goodnow are innovating the use of virtual reality by using it to simulate the scene of an accident for members of the jury. By using virtual reality, personal injury lawyers at Lamber Goodnow are recreating the entire accident, and how the injury happened, in order to make it easier for members of the jury to understand how the injury happened, and who caused it. It is quickly becoming an effective tool.

Delancey Street, an investment bank that does hard money loans and reverse merger transactions, is using VR to help it’s investors see a property before investing into it.

Intuit
Young candidates were curious about the design culture at Intuit, so the company decided to bring VR tours to a design fair at the University of Washington. The concept proved to be extremely popular among students, and Intuit was able to express the culture of its company by allowing interested attendees to experience the atmosphere of a typical day on the job.

Should You Embrace the VR Recruiting Trend?
It may be time to incorporate a virtual element into your hiring strategy if:

• Having top talent on your staff is one of your primary goals
• You’re looking to attract talent with specific skill sets
• Your company has a history of being early adopters of new technology
• Your competitors are already using VR
• You need to lower costs associated with hiring and attrition
• Company culture is a big selling point

An additional benefit of VR in recruiting is the ability to see how potential employees engage and react in a variety of scenarios. Instead of getting verbal answers to interview questions, you can monitor their responses and evaluate whether or not they’ll fit in well with your existing team.

Combining VR with your current HR recruiting methods to create a new approach could be the strategy your company needs to attract, train and retain the talent. Although VR isn’t yet mainstream in recruitment, the headset market is projected to grow between 53 and 99 percent in the next three to five years.

As more potential recruits gain access to VR technology, your company will have new opportunities to connect in the virtual realm, test recruiting and onboarding experiences and find the combination of technology and personal engagement to revolutionize your hiring process.

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