In recent years, technology has transformed recruiting into a personalized experience in which companies “sell” positions to potential employees using tactics similar to those seen in marketing campaigns. The growth of cloud-based applications and mobile working options makes it possible to hire candidates from anywhere and allow them to keep just about any kind of schedule while still being productive members of the companies for which they work.
Virtual reality (VR) is the logical next step in this technologically rich environment. Many companies are already using VR in their recruitment processes, and trends suggest it could be the latest key to attracting top talent for your business.
A New Approach to Recruiting
Colleges and universities have been using VR for years to connect with prospective students, and today’s forward-thinking hiring executives are following suit with experience-based recruiting campaigns designed to showcase companies in ways never before possible. Newspaper ads and online job boards are no longer adequate for attracting top talent, and video interviews have long been the bane of HR departments. With VR, however, your company can share information in an immersive format and engage in meaningful relationships with candidates right from the start.
Any company can use VR to send candidates to its offices or on a tour of its main center of operations right from a booth at a job fair or other hiring event. Candidates receive a more realistic idea of what it’s like to work for a company than they would in a traditional interview, making it easier to decide if a job is a good fit for their personal and professional goals.
Hiring with VR: Companies Taking a Fresh Approach
What does VR recruiting look like in action? These companies showcase the technology in unique hiring campaigns to give potential employees a glimpse of the future.
Students at the University of Minnesota were treated to a tour of the General Mills headquarters to experience what it’s like to work at the hub for this popular food brand. Using Oculus Rift headsets, participants experienced 360-degree views as they moved around the virtual world, allowing them to visit the offices without the time or expense associated with travel.
The combination of onboarding and training is a big part of recruitment, and Farmers takes advantage of the power of VR to offer a new kind of experience. After investing $400,000 in VR equipment, the insurance company exponentially expanded the number of “damage scenarios” it could set up for its agents. Instead of a single test home, Farmers can now send employees through a variety of virtual floor plans and have them assess a range of different damage types so that they’re better prepared to evaluate real-life claims.
Branded as a direct competitor to Amazon and boasting a unique company culture, Jet uses VR to show candidates around its New York City headquarters. Jet was established in 2015 and is leveraging the growing popularity of VR in recruiting to show how a fun, easygoing atmosphere and open workspace layout sets it apart.